Why Clean Beauty
In 2002, I became a professional makeup artist. At that time everyone wanted the Paris Hilton smokey eye, nude-pink lip gloss and the best faux tan possible. The “J.Lo Glow” and The Kardashians (that we know today) didn’t even exist. Heck, the iPhone didn’t exist yet, the flip phone was all the rage.
Now we that we are in the Instagram era, makeup and style trends have evolved, and so has technology. Throughout the years, cosmetic companies have worked hard to become innovative with creating the most jaw dropping product formulations, textures, packaging, long wear claims and astute marketing.