Clean beauty utilizes natural materials with safe ingredients backed by a standard that ensures attentive evaluation. The clean beauty standards consider human and environmental health, using a nontoxic element as a baseline and plant-based ingredients for active results. This combination makes it safer for people and the planet.
CLEAN BEAUTY Enthusiast
why clean beauty?
In 2002, I became a professional makeup artist. At that time everyone wanted the Paris Hilton smokey eye, nude-pink lip gloss and the best faux tan possible.
my journey into clean beauty
Back in 2012 when I became pregnant with my first child, I was determined to live the cleanest, most nourishing lifestyle…
understand the loopholes
Many companies position their products as “clean, organic, all-natural or green” and they really are not…
ingredients to look out for...
Here are just a few of the ingredients and their commonly used synonyms to avoid…
getting cleaned up!
There are so many resources to learn more about label transparency, harmful ingredients and clean beauty companies…