The average person uses 10-12 personal care products daily, exposing themselves to over 100 unique ingredients. Shockingly, only 11 chemicals are banned from cosmetics in the U.S., compared to over 1,300 in the European Union.
Clean beauty is more than a trend – it’s a commitment to using safe, effective products free from as many harmful chemicals that can interrupt your most vital systems.
My Definition of Clean Beauty
Clean Beauty prioritizes the exclusion of ingredients that may pose risks to human health or well-being. It focuses on safer alternatives that begin with a non-toxic foundation. These products are rigorously evaluated against high standards to ensure their safety and effectiveness. It’s a thoughtful, ethical, and transparent approach to beauty, minimizing or eliminating potential consumer harm.
Fast Facts You Need to Know
- The last time the United States Congress passed a law regulating the safety of personal care products was in 1938 (Food, Drug, and Cosmetic Act).
- In the past 80+ years, tens of thousands of chemicals/ingredients have been introduced and included in personal care products, including cosmetics, skincare, hair care, and perfume.
- The European Union banned about 1,300 ingredients from personal care products, while the United States banned only 11 – that’s right, eleven!
- The FDA allows chemicals known as toxins, endocrine disruptors (hormone disruptors), reproductive disruptors, organ function disruptors, and carcinogens into our personal care products with little to no testing.
The Impact: Why Clean Beauty Matters
- Healthier Skin, Safer Body
Clean beauty products use non-toxic, safer alternatives, reducing the risk of irritation, allergies, and long-term health concerns. - Ethical and Transparent
Reputable, clean beauty brands disclose their ingredients, avoiding hidden toxins often concealed under vague terms like “fragrance.” - Environmentally Friendly
Clean Beauty prioritizes sustainable sourcing, cruelty-free practices, and eco-friendly packaging to minimize environmental impact. - Empowered Choices
By choosing clean beauty, you’re supporting brands that value safety, ethics, and transparency—making an impact with every purchase.
The products we use every day, even those meant for our children, can harm our health if we’re not careful. Clean Beauty isn’t just a trend; it’s a commitment to protecting ourselves and future generations.
SHOP SOME CLEAN